Exclusive ranking: this year's sex toy trends

1. How to read this ranking (and what it does not claim to do)

This ranking is based on the major trends observed in:

• the ranges offered by specialist brands ;
• market research on sexuality and sexual well-being ;
• which comes up most often in guides, tests and user feedback.

We are not talking here about “best brand” or “miracle product”, but about families of sex toys that particularly stand out this year.

Important :

• This is not a report card: if a trend doesn't appeal to you, you're not "behind the times".
• You can perfectly well have a very rich sex life with just one basic sex toy (for example, among the first sex toys for women or the first sex toys for men ), or without any sex toy at all.
• These trends are there to open up possibilities , not to add obligations.

If you're new to toys, our guide "Getting Started with Sex Toys" can also help you lay the groundwork before diving into the latest trends.

2. This year's sex toy trends: the ranking

We start with what most disrupts the sensations, then we move towards what changes the context, style and way of experiencing pleasure more.

Trend #1: Pressure wave and suction stimulators (the “air pulse”)

These are clearly the stars of recent years, and they remain at the top:

• external stimulation by air pulses / pressure waves around the clitoris rather than simple vibration;
• sensations often described as deeper, enveloping, sometimes close to oral stimulation;
• increasingly quiet, compact, sometimes connected versions.

For whom?

• for people who like external stimulation but find "classic" vibrators too superficial or too numbing;
• for those who want to discover a very different sensation, without necessarily going for internal sex toys.

You can explore this type of sensation in our selection of clitoral & air pulse stimulators , designed for all levels.

Keep in mind: start at the lowest level , take breaks, and accept that not everyone necessarily loves this type of stimulation (even if it's very trendy). If you want to better understand how your clitoral orgasm works, a look at our guide on female orgasm can also help.

Trend #2: Powerful, multi-purpose wands and vibrators

Wand vibrators (large head, handle) are no longer reserved for films and professionals:

• powerful motors, deep vibrations, often perfect for external stimulation (vulva, perineum, nipples...);
• also usable for body massage (neck, back, thighs);
• Wireless versions, lighter, sometimes waterproof, with very gradual intensity adjustments.

For whom?

• for people who like frank and enveloping sensations;
• for couples who want a "go-anywhere" toy: massage, foreplay, solo pleasure.

If this category appeals to you, you can take a look at our vibrators and premium wand models, perfect for alternating between relaxing massage and intense pleasure.

Trend #3: Connected & remote-controlled sex toys (for couples & long distance)

Sex toys controlled by apps or remote controls have exploded in popularity:

• possibility of letting a partner take control, even remotely;
• portable toys / “wearables” (to slip into the pants, rings, eggs…) for playing outside the home;
• customizable modes, synchronization with music or programmed rhythms.

For whom?

• for couples in long-distance relationships or who like to play with the notion of “shared secrets” (at restaurants, while travelling, etc.);
• for people who enjoy the idea of ​​programming sensations, or varying the modes a lot.

You will find this type of toy in our selections of connected sex toys and remote couple sex toys , designed for connected pleasure and long distance.

Keep in mind:

• look at digital security issues (reliable app, updates, data protection);
• agree beforehand on the contexts in which we play (and those in which we do not play).

Trend #4: Toys for couples & shared experiences

Another significant trend: sex toys designed specifically for use by two people:

• vibrating rings, stimulators to be placed between the bodies, “U” vibrators to be worn during penetration;
• sensory game sets (feathers, oils, masks, soft or naughty challenge cards);
• toys that stimulate both the wearer and the penetrater.

For whom?

• for couples who want to bring play back into their sexuality;
• for those who feel more comfortable with a toy experienced as “our tool” rather than as “someone else’s object”.

To explore this dimension, you can discover all our sex toys for couples , our erotic games for couples and our ready-to-play couples kits .

Keep in mind: as always, the key is consent and communication (“Do you want to try it?”, “What would make you feel comfortable?”). For more inspiration, you can also check out our article on ideas for rekindling intimacy .

Trend #5: Eco-friendly & more sustainable sex toys

More and more people no longer want to choose between pleasure and ecological awareness:

• rise of discourse on body-safe and non-porous materials, without phthalates;
• arrival of ranges that integrate more of the notion of sustainability (quality, repairability, impact);
• interest in sex toys without disposable batteries (rechargeable, sometimes solar or USB only).

For whom?

• for people sensitive to the environmental impact of their purchases;
• For those who prefer to buy less but better : one good durable toy rather than several disposable gadgets.

If this is important to you, you can filter by body-safe material and prioritize durable premium ranges, which are often more robust and repairable.

Trend #6: Inclusive designs & sex toys “for all bodies”

We are seeing the development of more inclusive toys and discourse:

• less gendered packaging “only for women” / “only for men”;
• more toys designed in terms of body areas (clitoris, penis, anus, prostate, breasts, perineum) rather than gender;
• increasing attention to the sexuality of LGBTQIA+ people, people with disabilities, seniors…

For whom?

• for those who do not identify with hyper-gendered discourses;
• for all people who want a sexuality where every body finds its place , without stereotypes.

Following this logic, you can start from your body rather than your gender, by exploring for example our selections of sex toys for women , sex toys for men , anal pleasure or couples' universe .

Trend #7: “Wellness” sex toys & sensual self-care

Sex toys are no longer presented solely as "hot" gadgets, but also as:

• tools for sexual well-being (reconnecting with the body, stress reduction, postpartum care, perineum, pain);
• allies to better understand one's own rhythm, sensitivity, and pleasure zones;
• an extension of a broader self-care approach (sleep, nutrition, mental health…).

For whom?

• for people who want to get out of a performance-driven mindset (“blow up the orgasm counter”);
• for those who are looking for a better quality of relationship with their body than just a simple “wow” effect.

If this approach appeals to you, you can explore our solo pleasure and lubricants & care selections, and delve deeper into the subject with our articles on erotic meditation or slow sex .

Trend #8: Discretion, mini sizes & travel toys

The latest significant trend: the rise of discreet and portable sex toys:

• compact formats, resembling pebbles, lipsticks, small massage devices;
• quieter motors, carrying cases, hard cases;
• versions designed to be taken on trips, weekends, or to be easily stored in a shared drawer.

For whom?

• for people who share their space with roommates, children, family, and want to protect their privacy;
• for those who like the idea that their pleasure can accompany them on the go, without drawing attention to themselves.

For that, you can look at our discreet & mini-sized sex toys , perfect as travel toys or for a shared drawer.

3. How to choose YOUR trend, without getting lost in the hype

Faced with this ranking, you might ask yourself: "Okay, but where do I start?"

3.1. Start with your desires, not the podium

Ask yourself a few simple questions:

• Do I want more external sensations (for example with vibrators or clitoral stimulators ), internal sensations (dildos, dual stimulation & G-spot ), or global sensations (whole body)?
• Am I looking for a toy for solo use, for couples, or for both ? (to explore via solo pleasure and couples universe ).
• Do I want something very simple or am I curious about the tech ( apps, programs, connected sex toys )?

3.2. Respect your own pace & your budget

You can :

• choose a single trend that appeals to you and explore it for a while;
• start with an affordable model (within our low prices ) before moving on to something more premium ;
• Keep in mind that an expensive sex toy is not necessarily better suited to your body than a simple model.

3.3. Don't judge yourself if a trend doesn't resonate with you.

Just because connected sex toys or AirPulse devices are everywhere doesn't mean they're mandatory. If you feel more comfortable with:

• a classic vibrator ;
• a non-connected sex toy;
• or no technology at all…

…your sexuality is still perfectly valid. The goal is for it to reflect who you are . You can also explore, at your own pace, resources like solo pleasure & self-confidence or our article on lesser-known erogenous zones to enrich your pleasure without necessarily increasing your toy collection.

4. A bit of psychology: trends, comparison & pressure to “enjoy well”

Rankings and trends can have a paradoxical effect:

• on the one hand, they open up horizons, take the drama out of things, give ideas;
• On the other hand, they can awaken comparison (“I should already have that”, “we are behind”, “our sex life is rubbish”).

4.1. You have nothing to “catch up on”

Your sexuality is not an exam where you have to pass every chapter:

• You can go through phases with a lot of curiosity, then calmer phases;
• You can deeply love sex… without ever touching certain types of toys;
• You can be very minimalist or very exploratory, depending on the periods of your life.

4.2. Distinguishing between genuine curiosity and external pressure

Before giving in to a trend, ask yourself:

• Does this really intrigue me , or do I feel “obligated”?
• Am I imagining that this will magically "fix" my entire sexuality?
• Would I feel comfortable actually using it, or do I mostly see myself showing it to someone / posting it in my story?

Genuine curiosity motivates you, bringing with it a touch of apprehension but also excitement. External pressure, on the other hand, mostly leaves a taste of fear, shame, or comparison . And if you feel that beliefs, injunctions, or myths are weighing you down, our article “Sexual Pleasure: 15 Misconceptions to Forget Immediately” can help you lighten the mental load.

5. Mini-method: Choose a sex toy trend that really feels good

1. 1. Choose just one trend that appeals to you.
   Air pulse , wand / powerful vibrator , couples toy , discreet model , solo wellness sex toy … It doesn’t matter which one, but just one to start with.
2. 2. Write down what you expect from it
   More fun? Less stress? More intimacy as a couple? Just curiosity? This will help you adjust afterwards (and see if a ready-made gift set or a targeted toy suits you better).
3. 3. Establish a reassuring framework
   For example: “I try it a few times, alone or with a partner, without aiming for performance, just to explore.” You can draw inspiration from the slow sex approach or erotic meditation to maintain a focus on gentleness rather than performance.
4. 4. Do a mini-assessment after a few uses
   What did you like? What surprised you? What didn't you like at all? Is it worth continuing, adjusting, or reselling/putting away? You can also compare with other types of toys via our vibrators , dildos, or masturbators & penis toys pages.
5. 5. Remember that you can say stop
   Stop using a toy, stop using a trend, stop using a way of using sex toys. You have the right to change your mind along the way, just as you have the right to return to simpler pleasure, with or without an object.

FAQ: Sex toy trends & rankings

If I don't have any sex toys, which trend should I start with?

You can start with something simple and versatile : a small external vibrator or a discreet toy that doesn't intimidate you. You can always move towards more "advanced" technologies later (air pulse, connected sex toys , etc.).

Do I absolutely have to buy the "number 1" toys in the ranking?

No. The ranking shows what's most popular on the market, not what's essential for you. The best sex toy for you is the one you truly enjoy using, not the one that's generating the most buzz. You can take inspiration from our bestsellers if you want reliable options, but it's not mandatory.

What if my partner doesn't want to try sex toys at all?

You can talk about it, explain what it means to you (curiosity, play, enhancing pleasure), but you can't impose it. You can also explore on your own (via our solo pleasure selections), or start with very gentle items ( massage oils & candles , feathers, massage wands) before moving on to more explicitly sexual sex toys.

How can you tell if a sex toy is of good quality and "body-safe"?

Consider the materials (high-quality silicone, ABS, steel, glass, etc.), the clarity of the information (avoid vague wording), the brand's reputation, and the care instructions. A good sex toy is one that 's safe for your body . You can easily filter our toys by material and choose premium ranges if you want to maximize quality.

Can sex toys completely replace sexuality in a couple?

Sex toys can enrich, support, and add variety… but they don't replace communication, affection, respect, or emotional connection. They are tools to enhance your relationship , not competitors. To nurture your bond, you can rely on sex toys designed for couples as well as erotic games or rituals inspired by our "Ideas for Couples" section.

Conclusion: Sex toy trends are a playground – not a set of specifications.

This year's sex toy trends show one thing: sexuality is diversifying, reinventing itself, striving to be more inclusive, more sensual, and more connected to well-being. That's good news.

But you don't have to:

• test everything;
• to like what everyone else seems to adore;
• I'll judge you if you prefer simplicity to high-tech.

You can use the ranking as inspiration for:

• identify one or two options that really appeal to you (among our new releases or bestsellers );
• open a dialogue with yourself or with your partner (using, for example, our articles on solo pleasure & self-confidence or ideas for couples );
• giving you permission to experience your pleasure in a more conscious and deliberate way, by exploring slow sex or erotic meditation at your own pace.

The best sex toy trend of the year is the one that allows you to be more in tune with your body, your desire and your rhythm – without making you forget that you have the right to love what you love, even if it's not what's at the top of the list.